The Internet has changed both people’s lives and the products and services of companies. This has become especially visible in the disruption of traditional companies and their position on the market. While young, dynamic start-ups are constantly achieving new records in share prices, the prices of the largest corporates are stagnating or – in the worst case – falling continuously. Mature companies are often unable to catch up with the latest technological possibilities and miss opportunities and chances to satisfy consumer demand for constant innovation. Young, dynamic start-ups are now disrupting established markets with alternative business models, see Tesla, Uber and Airbnb. These companies operate as highly independent and self-organized units that focus on satisfying customer demand and continuously improving their product. To remain competitive, corporations must develop processes and organizational forms that enable them to emulate the flexibility and speed of smaller companies while capitalizing on their enormous investment power, resources and years of experience, as well as consumer trust and market share. It is only a matter of time until governments face the same challenges and threats.
The understanding of digitalization has become a critical success factor for the economy.
The ability to understand the digital society is thus becoming the linchpin for the surviving of modern communities. Governments and corporations must adapt their processes and life cycles to the speed of the digital world.
Looking at the economic development of recent decades, four real revolutions can be identified. And right now, in the age of digitalization, we are feeling the signs of the next significant period in humanity. The problem, however, is that the organizational and management theory of the past decades still addresses the problems that companies had to contend with in the industrialization and mass production of that time. Scientific Management according to Taylor optimizes organizational structures for the ruling industrial age.
Our goal is to describe an organizational form that is optimally tailored to the dynamic world of the 21st century.
One that enables systems to react flexibly and quickly to constantly changing economic conditions – holistically including people, planet and profit, which leads to an anticipatory, proactively changing policy and thus represents an enormous competitive advantage and overcomes the shortcomings of the old doctrine.
We want to focus on service delivery in form of product management and system design and thereby equip society with the tools and patterns needed to operate in the digital age. This includes decision making, social considerations, service design and much more.